Marketing Schools of Thought

Business’s today face major challenges and opportunities in marketing, such as globalization and advances in technology. These both play major parts in the marketing strategy of a business. Marketing is not only a social process of how to get your products and services to the consumer, but it is also the process of planning and executing the concepts, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.

While there are many different schools of thought on marketing from old school such as print ads, direct mailings to old fashion trade shows and the new school of the internet, online selling venues, business websites, even blogging and social networking are now considered to be ‘the place to sell your products’ or at least keep in touch with your customer base. But one thing remains the same within the world of getting your product out there and marketing, the four major pieces of marketing: Product, Price, Place and Promotion and the following questions:

1) How can you spot and chose the right target markets?
2) How can you differentiate your products and services from the competition?
3) How far do you go to customize your products and services for each customer?
4) What are the major ways you can grow your business or company?
5) How can you build stronger brands in order to continue to grow your business or company?
6) How do you keep your customers loyal to you, just beyond the first few purchases?
7) How do you measure the payback from advertising, sales promotions, and public relations?

Just thinking about these questions gets the ball rolling about your businesses marketing strategy. It is one of the main reasons a company will ‘make or brake’ it in their industry. Most businesses, unless they are very large, don’t usually consider marketing. But it is one of the most important ‘hats’ a business person will wear.

Marketing your products or services just right will bring back customers and keep your business in front of the consumer. Keep in mind though; too much exposure could ruin your business or product, so try to keep an even marketing plan.

Learn about your competition, their target markets and pricing strategies and capitalize on feeding what works into your business.

Marketing is a challenging concept in any business…from print ads, to internet, to direct-mailings, internet selling or even social networking; no matter what avenue you chose, just keep in mind the 4 major pieces of marketing: Product, Price, Place, and Promotion.

Wild Wired Pendants

I really enjoy working with pendants and nature gives me some really great materials to work with. Here’s I’ve designed to purchase (and sold several already!) pendants that either are stand-alone pieces or incorporated into necklaces.

Pink or Green Agate slices wired in silver. I love these colors, the pink is a dyed clear agate slice with crystallization and the green is a sold all natural color of pale green. Both come with the funky earrings that have also been handcrafted.

Dipping in the regions off the African coast, Madagascar these orthoceras pendants are really popular and I’ve done the both as individual and as a focal in a necklace. My favorite is the ex-large pendant showing the entire chamber of the squid fossil, it’s in my personal collection.

Goniaties are really unusual and quite the challenge to work with because of their shapes. Either as a mix within a stylish necklace or as an independent to wear on any chain, collar or cord.

For these and other pendants, see our collections.

Any Style Earrings

Usually when someone is looking for the complete set to wear, though these days the fashion doesn’t always have to match. Many people are looking for the mix and match pieces to go with multiple outfits and fit just about any style, event or season. Here are a few stand alone earrings that could be worn with just about any necklace or outfit and are always in season.

Southwest style in lampwork with crystals and copper (to the left)

Hoops in Arizona Turquoise chips with white magnesite (to the right)

Charmed dangles in multi-colored teal

marbled zircon (to the right)


Puffy pillow lampwork beads with

charmed white Swarovski crystals (to the left)

Purple jasper ovals with copper

wire work (to the left)

Pick your style, pick up earrings, pendants or necklaces among our collections for any season!